Features tend to have a longer shelf life than news stories. They’re longer, more in depth and, on the whole, cover a wider range of subjects than does the news. Whoever read a news story that concerned itself with gourmet dining? Unless it focused on Gordon Ramsay’s abuse of the English language. In some ways, the feature is more forgiving than a stark news item, allowing a greater use of descriptive language that evokes colour and sensation. It asks for a little more time and patience but, if written well, the feature will not only be interesting in itself, it will prompt the reader to browse through the rest of the magazine or paper.
Therefore Feature Writers are important and, at the risk of being cynical, features are often used to sell advertising – which means that they should be part of your marketing strategy!
In depth interviews with people from all walks of life provide an insight into other worlds – the infamous, the celebrity, the entrepreneur, the philanthropist and even the man on the street with a story to tell. Travel features take to you to the ends of the earth, lifestyle features might make you look somewhat closer to home while those on entertainment might want to make you weep!
Whatever the subject, wherever the source, Rob can tackle any subject, write the feature for you and you’ll like the results. Each one is a challenge but the end product is invariably informative: often fascinating, sometimes horrifying and always eminently readable.
Contact Lens and Pen to get great features written
Subjects have included: Motor Racing ~ Parachuting ~ Plastic Surgery ~ Rock Festivals ~ Polo ~ Opera ~ Plays & Theatre ~ Films and Film Festivals ~ Ballet ~ Books & Writers ~ Fashion ~ Perfume ~ Falconry ~ Tropical Diseases ~ Sailing ~ HIV & AIDS ~ Cars & Motorbikes ~ Travel & Tourism ~ Food Festivals and Fine Dining ~ Art, Artists & Exhibitions ~ Music & Musicians ~ Cancer ~ City Features ~ Clothes & Designers ~ Mine Sweeping ~ Dance ~ Kick Boxing ~ Oil & Gas ~ Real Estate & Property ~ Dogs ~ Aircraft & Airshows ~ International Politics & Ecopolitics ~ Old Age & Ageism ~ Running ~ Training & Education ~ Cooking ~ War ~ Immigration & Emigration ~ Coffee ~ IT & Telecoms ~ Gold & Diamonds ~ Mining ~ and many, many more.
Ask and it shall be written